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EDITORIAL

Meet Marthe: the community builder

Some people are natural connectors. Not in a loud or performative way, but in the way they move through a room, quietly making others feel included, seen, and part of something bigger.

Marthe de Groot is one of those people.

Based in Amsterdam, she describes herself as warm, open-minded, and mostly cheerful, with the occasional dip in mood when the Dutch rain takes over. Still, there’s a clear intention behind how she shows up in the world.

“I always strive to be kind to people and the world around me,” she says. “Because I really believe you get back what you give.”

It’s a simple philosophy, but one that seems to shape everything she does.

Let’s talk passion

Marthe’s passion is not just about people, but about bringing people together. Creating communities built on shared experiences and something deeper than surface-level interaction. In a world where we are constantly digitally linked, she sees a growing sense of loneliness. Her work is her response. A way of breaking through bubbles and creating spaces where people who would never normally meet can actually connect. The foundation for this was laid early.

“My parents raised me with the idea that real fulfillment doesn’t come from money, but from meaning,” she says. “From being there for others and caring about the world around you.”

That belief has shaped both her life and career. Even while studying fashion, she kept coming back to the same question: how can this mean more?

“Fashion has so much power,” she says. “Why not use that as a force for good?”

That question eventually led her to start MARIE MARIE, where she combines fashion and community by creating bags together with a network of women. The first spark came from something small. A bag she bought at her grandmother’s crochet club.

“There was such a strong sense of togetherness there,” she says. “Something I felt was missing in my own generation. I wanted to do something about that.”

Using her background in fashion, she set out to recreate that feeling. Not just through products, but through people. What it gives her in return is clarity.

“It gives me peace,” she says. “I used to question whether my work meant anything. I don’t have that doubt anymore.”

Your unexpected side

When asked about hidden talents, Marthe doesn’t immediately claim anything impressive. No secret singing voice or athletic ability.

“I wish I could say cooking or something sports-related,” she says. “But I’m just mediocre at everything.”

Still, there is one thing she does exceptionally well, even if she downplays it. She can present, clearly and confidently, without preparation.

“I know my story and how to tell it,” she says.

Her boyfriend might describe it differently.

“He says I’m good at making people do things for me without them knowing,” she laughs. “I’m not sure I should be proud of that.”

Someone who inspires her

When Marthe speaks about inspiration, she doesn’t point to distant figures or industry icons. Instead, she looks closer to home.

“My parents, without a doubt,” she says.

They shaped her not through big speeches, but through the way they lived. Quietly, consistently, and with integrity. Her mother, she explains, has a kind of quiet superpower. An ability to make people feel seen.

“She shows up when it matters,” Marthe says. “And she has this incredible ability to make someone feel thought of.”

Her father worked in finance, surrounded by money and status, but never lost sight of what actually mattered.

“That takes real strength,” she says. “Watching him move in that world without losing himself is something I really look up to.”

Together, they showed her that how you treat people, and what you give back to the world, is everything. It’s the foundation she continues to build on.

Just for fun

If there’s one thing Marthe has fully accepted, it’s that she and ball sports are not meant to be. When asked What job or hobby she would totally fail at, she answers;

“Honestly, anything involving a ball. Football, tennis, volleyball… it doesn’t matter. The moment a ball comes my way, something goes very wrong between my brain and my body.”

She’s made peace with it.

“The ball and I have an understanding,” she adds. “We stay out of each other’s way.”

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