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the campaign

strands of identity

Our hair is more than just something we wear - it’s a living part of our story. Each strand holds a piece of who we are: where we come from, the cultures we carry, the moments that shaped us. It’s how we express ourselves, how we play with change, and how we feel most like ourselves.

At KKNEKKI, we celebrate the beauty of individuality through every twist, curl, wave, and color. Our hair ties are made to protect, support, and complement your hair’s natural character - because we believe your hair deserves to be held with the same care and respect as your identity.

The collection

AUTUMN WINTER 2025

This season, KKNEKKI is inspired by the earthy beauty of autumn. The Autumn Winter collection embraces the warm, grounded tones that define the season — from rich browns and golden ochres to muted greens and soft neutrals.

These colors reflect the natural shift in light, the changing leaves, and the comfort in textures that surround us as we move into the colder months. The collection is designed to blend effortlessly with your fall wardrobe, while adding that subtle, signature pop of color KKNEKKI is known for.

Whether worn in your hair or around your wrist, these tones bring a sense of calm, warmth, and quiet luxury — perfect for the season ahead.

DISCOVER THE COLLECTION

the original EST. 1987

the original est. 1987

past meets present. in one perfect shade.

THE STORY BEHIND THE WEAVE

QUALITY IN EVERY DETAIL

BEHIND THE WEAVE

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Use the left and right arrow keys to navigate between before and after photos.

STRANDS OF IDENTITY

Our hair is more than just something we wear - it’s a living part of our story. Each strand holds a piece of who we are: where we come from, the cultures we carry, the moments that shaped us. It’s how we express ourselves, how we play with change, and how we feel most like ourselves.

READ THE ARTICLE

AUTUMN WINTER 25

This season, KKNEKKI draws inspiration from the earthy beauty of autumn. Warm tones of brown, ochre, muted green, and soft neutrals reflect the season’s light, leaves, and textures. Designed to blend seamlessly into your wardrobe while adding KKNEKKI’s signature pop of color.

SEE THE COLLECTION

BEHIND THE WEAVE

Each KKNEKKI hair tie is meticulously handcrafted using more than 60 interwoven threads, creating a hair tie that is both soft and incredibly durable. It ensures a gentle, snag-free experience for every hair type, from the finest strands to the thickest curls.

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