Meet Copenhagen-based creator Caroline Stordal
Some people build their worlds slowly, piece by piece. Others seem to carry a whole universe inside them already - they just need the right moment for it to spill out.
Caroline Stordal (27), living in Copenhagen but orbiting a digital world that moves fast, brightly, and with intention, is very much the latter.
She describes herself through astrology: Aqua Sun, Pisces Moon, Leo Rising - independent, creative, warm. And the more you listen to her, the more it makes sense. She has that particular energy of someone who works from instinct first and explanation second, someone who notices the details without getting trapped in them, someone who sees the bigger picture but isn’t afraid of close-ups.
Caroline’s world is equal parts intuition and strategy, softness and vision - a fusion that feels distinctly her own.
Let’s Talk About Passion
Some passions appear suddenly, like a spark. Caroline arrived quietly, long before “influencer” was even in the vocabulary. Before algorithms, before «day in the life»’s, before TikTok trends, she was the girl with a curated inspo page. Collecting visuals. Following moods. Understanding the language of aesthetics before the world understood that it was becoming a language.
Working in social media on the brand side only sharpened that instinct. Posting on her own, “just for fun,” was never really just for fun. It was observation, knowing what was relevant at a given time, groundwork, training, a soft rehearsal for something she already sensed was coming.
“I knew I would blow up on TikTok before I did,” she says, and she says it without arrogance. More like someone remembering a moment of clarity. And when her first DITL (Day in the life) went viral, she didn’t look back.
That’s the thing about people with vision - they usually see the turning point before it actually turns.Today, social media gives her what she always craved: a constant creative flow, the pride of building something her own, and the comfort of taking up space without apology.
Your Unexpected Side
Caroline laughs when asked about hidden talents. “I don’t feel like I have a hidden talent - my talents are very much out there.”
And she’s right. What she does is visible, expressive, embodied. Nothing about her work thrives in secrecy.
But there is something unexpected: a huge birthmark starting at her left hand, traveling across her arm, shoulder, back, and chest. It’s rarely noticeable, often mistaken for a bad spray tan, she jokes.
Someone Who Truly Inspires You
When Caroline speaks about inspiration, she mentions Filippa Moulier, aka @filippzorz,. This is someone she first discovered back in 2021 or 2022..
“She really understands how to create content that is inspiring and fun while also being a safe space,” Caroline says. “I really look up to her creatively.”
And the best part? They’ve already met.
At a dinner Filippa hosted with Adoore during fashion week, Caroline walked in feeling like she already knew her. The online-to-offline moment was seamless, a testament to Filippa’s authenticity and to Caroline’s own ability to read people’s energy long before meeting them.
Just for Fun
If there’s one world Caroline could not survive in, it’s the hyper-structured, sharp-elbowed universe of corporate consulting.
“A corporate office job where I don’t have freedom to follow my creative vision… I would make a horrible consultant for The Big Three,” she laughs.
She’s never tried it, and really, she doesn’t need to.
But a version of it? Maybe. Creative consultancy, project management, roles where responsibility meets imagination - that she could see. But anything fully analytical, stripped of creative oxygen? No chance.
“If I returned to a corporate job, it would be at the cost of my social media presence,” she says.
She’s done the 9–5 while building a platform. It’s possible… but not sustainable. Not for someone meant to live in color, not in spreadsheets.
