Strands of Identity

A tribute to the story in every strand

We are proud to present our new campaign, Strands of Identity - a tribute to the beauty and individuality found in every strand of hair. This season, we invite you to look beyond style and see your hair as a living part of your story - a reflection of where you come from, the cultures you carry, and the moments that have shaped you.

Shot in a soft, timeless setting, the campaign celebrates the way hair moves, changes, and expresses who we are. Every curl, wave, and color tells its own tale — and at KKNEKKI, we believe that story deserves to be held with care, respect, and love.

A Celebration of Self: Our hair ties are designed not only for style, but to protect and support your hair’s natural character. Crafted with the highest quality and our signature attention to detail, each KKNEKKI is made to complement your individuality, whether you wear it in your hair or on your wrist.

With its message of authenticity and confidence, Strands of Identity is more than a campaign - it’s a reminder that your hair is not just something you wear. It’s you.

Discover the campaign and find the KKNEKKI that celebrates your story.